Chargebacks aren't random acts of nature that come out of nowhere. Chargebacks happen for reasons, and merchants can learn a lot about the chargebacks they're incurring when they take the time to analyze them deeper.
Chargebacks are the most awful thing which a merchant always fear about. Maintaining and analyzing it at a very early stage is quite difficult for a few merchants.
Identify Root Causes of Chargebacks.
In order to start with chargeback prevention, you need to identify the factors causing excessive chargebacks. Here are some common factors that can lead to a chargeback.
•Customer Support – Make sure you offer good customer services. This can reduce the chance of friendly fraud. Also, with good and efficient customer services, the trust of the customer also increases.
•Credit Card Related Issues – Finally and most importantly, never complete a transaction without proper authorization and check whether the card is valid or not.
•Follow Card Network Rules– Different Card networks have different sets of rules to manage and handle chargebacks. If a merchant is found ignorant of them then it can cause him a heavy loss.
•Delivery Issues – If you have a business that also offers delivery service for goods then you need to put extra attention to it. Any mistake causing a delay in the delivery or harming the goods can lead to a chargeback.
•Terms and Conditions – If your customer is not well aware of the terms and conditions then make sure to inform your customer prior the payment is made.
What Happens When Chargebacks Exceeds.
There are always, different card networks they have different sets of rules to manage chargebacks. However, when it comes to excessive chargebacks most card networks have the same set of rules.
Visa Chargeback Monitoring program:
Every merchant is allowed a 1% chargeback rate each month. On exceeding this limit, the merchant is put under the Visa Chargeback Monitoring Program.
If the merchant does not show any improvement then the merchant is charged with a heavy fine. And, it continues for several months, the merchant license can also get revoked.
This is why every merchant is asked to reduce and manage chargeback for the good of their business. Along with the tips to Identify Root Causes to Prevent Chargebacks, you should also know about the negative effects of excessive chargebacks.
Prevention It is Better Than Cure.
There are number things that can cause chargeback and these can easily be reduced. Here are some methods that you can try to Identify Root Causes to Prevent Chargebacks:
Customer Experience – When you start analyzing your business, put your first thought on your customer’s experience. If for any reason your customers are not satisfied with your services then you need to mend it. This issue can lead to chargeback and many other issues in your business.
Product Marketing – Are you overselling your business? If yes, then you need to stop right away. Overselling can lead to disappointed customers because of unrealistic expectations.
Use Secured Machines for Transaction – If you use credit card machines to take payment from credit cards then you need to make sure that these devices are secured.
Credit Card Authorization – All card networks have different reason codes to handle chargeback caused due to inappropriate authorization. If you are a merchant and do not have the authorization to make a payment then don’t do it.
Other than these, you can closely analyze your business to find the reasons leading to excessive chargebacks. You can also hire an expert to help you Identify Root Causes to Prevent Chargebacks.
Chargeback Expertz will find a way out for you in any obstacle you face. For further details please contact +1 855-465-4723 or mail us at app@chargebackexpertz.com.
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