Figuring Out What Is Visa Reason Code-53.

 Upset customers are the one which actually affects in the near future about our Company’s image. Mouth to mouth publicity is the one which actually affects the merchant somehow.

Visa Chargeback Reason code 53 is based on claims from card owners that the merchandise was defective, or not the same as on the online store. There are multiple claims such as merchandise is not what’s on the sale receipt, merchandise is not the same as describing during telephone transaction, or the merchandise was shipped, but it was defective or damaged. Reason code 53 can also be classified based on the following claims made by clients.

1.          Inadequate for the purpose which it was sold for.
2.           It is not what described, the transaction The receipt and the product description on the website are different.
3.       The product was damaged or defective.

 Customers can file complain if they have proof that they contacted the merchant to resolve the dispute.

Preventing Reason Code 53

There are many tactics that you can use to prevent the reason code 53.

1. Mention product description accurately. Keep in the consideration that sometimes marketing tactics are the cause of chargebacks. There should be an honest description, and never to mislead the client intentionally for gaining profit.

2.Ship merchandise that is displayed on the website. Regular reviewing and careful handling procedures may cut human errors and prevent chargebacks.

3. If there is faulty merchandise, then issue a credit immediately. If a customer wants to send merchandise, the merchant can reply that credit won’t be sent until the merchandise is received.  If you ignore the issue then the cardholder will surely go for chargeback, so answer all the queries and offer full support.

Sometimes merchandise incurs damage during shipment, which is unavoidable. There are some reasonable steps that can prevent such things. Merchant’s first priority should be to ensure maximum customer satisfaction and zero chargebacks.

Chargeback Expertz has got well-experienced hands in this field for so long and we have got amazing customer’s who are still associated with us. Call Us at +1 855-465-4723 or mail us at app@chargebackexpertz.com.